Why Are My Emails Going to Spam on Gmail

iEditorial Note: These blog posts represent the opinion of DoNotPay’s Writers, but each person’s situation and circumstances vary greatly. As a result, you should make sure to do your own independent research. Because everyone is unique, our self-help tools are never guaranteed to help with any specific situation. DoNotPay is not a law firm, is not licensed to practice law, and is not equivalent to the services of a licensed lawyer. DoNotPay provides a platform for legal information and self-help, and does not offer legal services. Third party news articles mentioned on our website do not necessarily reflect the views of the company, or the current services that we offer.

Why Are My Emails Going to Gmail Spam: Learn Why With DoNotPay

You must have noticed how some of the emails in your mailbox are flagged as spam and are stored in a separate folder.

The emails that usually end up in the spam folder are the ones coming from services you subscribed to (the solicited ones) or those sent by scammers who want to lure you in and trick you for your money (the unsolicited ones).

Read on to learn more about the particular reasons why emails end up in the spam folder and how to unsubscribe from them.

The Gmail Spam and Abuse Policy

G Suite Acceptable Use Policy stipulates that sending spam and viruses as well as abusing the service in any other way is forbidden. Each user is subject to the terms of agreement. Google reserves the right to suspend the user if it suspects that they breached the policy. In case of a domain-wide problem, the company will both suspend the account and refuse the administrator access to G Suite services.

To report the abuse to Google, send an email to either abuse@domain.com or postmaster@domain.com.

Why Do Emails Go to Gmail Spam Folder?

You must have noticed that some emails get flagged as spam in Gmail. There are a few reasons for this:

  1. The sender does not have permission to email you
  2. The IP address is labeled as spam
  3. Emails contain spam features

Permission Not Granted

This aspect is particularly relevant for email marketing that many companies use to sell their products and services. The problem arises when they don’t ask the recipients for permission to send commercial emails.

If the recipients haven’t subscribed to them, the action is illegal, and those emails may have a low open rate, which is why promotional emails often end up in the spam folder.

IP Address Labeled as Spam

If numerous individuals and businesses are using the same IP address, they can all be flagged as spammers even if just one of them sends a spam email. As a result, your emails may end up in your recipient’s spam folder, even if you have never sent a spam email.

Emails With Spam Features

Google and many other search engines will label emails as spam if they display certain features. Check the table below for the most common characteristics of a spam email.

Spam Features

Brief Overview

Suspicious sender information

  • False From address
  • No physical address listed

Deceptive subject lines

  • Too much capitalization
  • Excessive exclamation point usage
  • Too salesy and pushy
  • Containing false promises

Spam-triggering words and expressions

  • Act now! Don’t hesitate!
  • Avoid bankruptcy
  • Join millions of Americans
  • Credit card offers


(It applies to email marketing especially)

  • Spam filters may view them as potentially harmful
  • They slow down the load time of the email

No opt-out button or link

  • It is illegal
  • Recipients don’t like it when they can’t cancel their subscription

Spelling and grammar mistakes

  • Spam filters are on high alert because of non-native English speaking hackers
  • It looks unprofessional and unappealing to the recipients
  • Frequently occurs in phishing emails

Note that CAN-SPAM ACT: A COMPLIANCE GUIDE FOR BUSINESS has set strict rules to regulate the circulation of commercial emails, protect the rights of recipients, and penalize non-compliance.

The penalty per each email in violation of the Act may be as high as $43,280.

To learn more about dangers lurking online, you can start by reading about email abuse.

What if the Email You Are Expecting Goes to Gmail Spam Folder?

If you have been waiting for an important email only to realize it has landed in the spam folder hours before, there are two ways to fix the problem in your Gmail account:

  1. Tag it as “not spam”
  2. Set up filters

Tag the Sender’s Email as “Not Spam”

Tagging emails in Gmail works for any device—PC, Mac, or mobile. Let’s see the steps:

  • Enter mail.google.com in your browser and log in to your account
  • In the spam folder, open the email that you want to move to your primary inbox
  • In the box titled “Why is this message in spam?” press the “Report not spam” button

Note that you might find yourself repeating this process until Google applies the new algorithms for that particular sender.

Set Up Filters

You should know that this step takes a bit of your time and effort to complete. Here’s what you should do:

  • Open the spam-flagged email
  • Tap the three vertical dots in the upper right-hand corner of the email
  • Select “Filter messages like this” in the dropdown menu
  • Set the filter parameters
  • Hit the Create filter button

Your Way Out of Spam Email—DoNotPay

Having in mind how spam emails pile up quickly in your mailbox, you need to act promptly to halt them. Luckily, you don’t have to take the long route and stop them yourself because there is a much more efficient and effortless way to do it—the DoNotPay way.

DoNotPay is your virtual lawyer, ready to jump in and help you exact revenge on spam emails. All you have to do is log in to your DoNotPay account in your and follow these steps:

  1. Go for the Spam Collector option
  2. Enter your email address to link it to our app
  3. Pass the spam email on to spam@donotpay.com the next time you get one

We will unsubscribe you from that mailing list instantaneously. DoNotPay will search for any class-action lawsuit against the sender. Should we find one, we will notify you immediately, so you can join it if you have a strong claim against it; for example, the spam email is unsolicited or illegal. In the event of a successful settlement, you’ll be in line for some cash.

If you are tired of combing through your inbox and deleting spam emails, check out how to block them on your Android or iOS devices.

Wipe Your Mailbox Clean With DoNotMail

Sorting your email out is a tedious chore no one takes pleasure in. It’s even worse when your physical mailbox is infested with flyers and other junk mail. But don’t despair!

Not only can we help you stop receiving emails and report spam, but we can also aid you in getting rid of the physical spam mail with our DoNotMail tool.

The benefits of using this feature are:

  • User's full control over their mailbox
  • Guaranteed removal of junk mail
  • User's protection from scams
  • Environmental sustainability

Should you decide to try out the DoNotMail tool, take a photo of your junk mail and forward it to us. The steps are simple:

  1. Scroll down the DoNotPay homepage and tap the DoNotMail option
  2. Tap the Enroll Now button
  3. Upload the photos, and you’re done!

Using this feature, you may qualify to join a class-action lawsuit and win up to $500 compensation!

DoNotPay Brightens Your Day!

The range of our virtual lawyer’s skills is expanding each day. Whatever mundane problem makes you go berserk, just chill and know DoNotPay has your back. Gone are the days of you spelling out to various representatives why you insist on getting a refund for your canceled flight with United, Southwest, or American Airlines.

Have no care with DoNotPay!

Access our app from your and take a look at what we can help you with:

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