Unregistered Trademarks vs. Registered Trademarks—What You Should Know
Unregistered trademarks vs. registered trademarks—having trouble figuring out which is the right option for you?
The registration process can be time-consuming and expensive, which is why many small businesses choose common law trademarks. If you plan to proceed with an unregistered trademark, make sure you know what is at stake.
If your decision is a matter of time and money, then consider letting DoNotPay handle the process for you.
No—businesses are not required to trademark their brands. If you are concerned about competitors benefiting from the reputation you’ve built for your business, then registering a trademark is your best recourse.
A trademark is federal legal protection classified in 45 categories specifying which type of goods or services they protect. This is legally distinct from service marks (which protect services) or copyright (which protects works of authorship such as novels or songs).
Small businesses can often get by without formally registering a trademark. If you intend to expand your business into new areas, we recommend protecting your brand.
No—whereas state and federal-level trademarks must be registered, common law trademarks do not. However, filing a trademark does entitle you to additional legal protection.
Yes—you can register a common law trademark. The process is free, unregulated, and offers limited protection.
Unregistered trademarks are limited to your geographic area. While they entitle you to usage rights for a given brand within your local market, it does not protect your trademark at the state or federal level. Other companies can use your brand and register it as a federally protected trademark.
A key example of this distinction in trademark law is the use of the brand Burger King. A local restaurant in Mattoon, Illinois, did not register their trademark at the federal level, which limited their rights to that region. When the national Burger King chain began operating in their area, the owners of the Mattoon establishment had no legal recourse to address the infringement on their brand.
The United States Patent and Trademark Office (USPTO) manages federal trademarks, and the Secretaries of State’s offices govern state-level trademarks. Common law trademarks are ungoverned and subject to small claims court in the event of an infringement.
Whereas federal trademarks are valid for ten years (unless renewed), unregistered trademarks remain valid as long as they are in use.
You can establish an unregistered trademark by using it in association with your service or product. The act of association is enough to claim a trademark on any of the following:
Given that there is no application process, this method is free. Your only consideration is whether your unregistered trademark will infringe on another in your local market.
The USPTO has a database you can review to confirm your trademark’s eligibility at the federal level. With unregistered trademarks, you will need to research your region independently. If you attempt to use an already trademarked brand, you could be held liable for infringement.
Registering a business name is different from trademarking it. You can register your company’s name in any state, which keeps others in that area from using it. For additional protection, you will need to federally trademark your business name.
To trademark your brand at a federal level, follow these steps:
- Go to the Trademark Electronic Application System (TEAS)
- Log into or create an account for TEAS
- Open an application for your specific trademark class
- Provide the requisite information about your brand
- Submit the application
Whereas an unregistered trademark is free, filing an application at the federal level requires you to pay:
- Nonrefundable government fees
- Legal assistance
The USPTO charges a filing fee for each trademark class you apply to. Check out your protection options in the following table:
Whereas TEAS Plus is meant for new businesses that fit a set description listed in the Trademark ID manual, TEAS Standard is better for brands needing a custom definition.
In addition to the filing fee, you will likely need to hire a trademark lawyer. Enlisting legal expertise is a critical part of the process, as any mistake can result in a denied application. Hiring legal assistance is expensive because a lawyer can cost more than $300/hour.
Do not miss out on the legal benefits of a federally registered trademark because you do not want to bother with bureaucracy—DoNotPay can do the work for you.
Our Trademark Registration tool can execute every crucial step in the procedure, including:
- Inputting required information
- Submitting the application to the USPTO
- Facilitating your review
- Delivering an application tracking number
- Providing your contact info to the USPTO
If you’d like to use our product, follow these steps:
- Log in to DoNotPay
- Select our Trademark Registration product
- Click on the type of trademark you want to register
- Choose the trademark class
- Answer our questions regarding the company
One of the most challenging aspects of every business is building a trusting relationship with the customers and maintaining a good reputation. That is why it is crucial to protect your business name, logo, and slogan legally by registering it as a trademark. DoNotPay is here to help you do that hassle-free with our Trademark Registration tool. Need help checking for trademark violations once you register? There is no need to fret as we have a tool that can help you with that as well!
Now that your trademark is taken care of, you should consider complying with data protection requirements to take care of your users’ privacy. You can do so by using our Privacy Shield Self-Certification product.
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DoNotPay offers an array of time-saving features that you can use when you do not feel like dealing with business-related challenges on your own. We can help you:
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