Plan a Startup Marketing Budget and Get the Necessary Funds

Small Business Loan Request Letter Plan a Startup Marketing Budget and Get the Necessary Funds

Learn How To Set a Startup Marketing Budget

If you have decided to launch a startup, you need to assess what costs you will have to cover. You must be aware of all the business aspects and activities you want to take on to plan the budget and obtain the necessary funds.

It is important that you prepare your startup marketing budget to understand how you can promote your business in the best way possible. DoNotPay shows you how much you should allocate to marketing and provides additional tips for securing a startup loan.

How To Plan a Typical Marketing Budget for a Startup

It can be challenging to estimate an initial marketing budget for a startup. Should you plan it by looking at your competitors or setting clear goals?


Some marketing specialists suggest you start from your estimated revenue and allocate a certain percentage to marketing activities, including:

  • PR
  • Advertising
  • Marketing tools
  • Content marketing
  • Social media activity

Average Marketing Budget for a Startup

On average, companies spend about 11% of their revenue on their marketing budget. This percentage depends on what industry you’re working in and how fierce your competition is.

The following list presents the average marketing budget per industry and sector:

  • Consumer services—13.9%
  • Technology—12.2%
  • Retail and wholesale—11.6%
  • Transportation—11.2%
  • Communications and media—11%
  • Healthcare—10.2%
  • Consumer goods—10%
  • Consulting—6.2%
  • Education—4.6%
  • Finance and insurance—4.3%
  • Construction and mining—0.6%
  • Energy—0.5%

While you cannot follow one set rule to determine your marketing budget, many experts advise that startups should invest from 12% to 20% of their projected revenue in their marketing activities.

How To Determine Your Marketing Budget for a Startup

When estimating your startup marketing budget, you should factor in the following criteria:

Key Criteria for Determining a Marketing Budget for a Startup Details
Gross annual revenue You need to:

  1. Create your annual revenue plan
  2. Determine the percentage of the estimated revenue you would like to allocate to marketing
Company’s age Keep in mind that newer companies should invest more to speed up their growth, i.e., on average:

  • Startup and new companies—12% to 20%
  • Established small businesses—6% to 12%
Business transactions While the average is 11.4% for B2B businesses, if your company is in B2C, you should allocate more funds to building your presence on the market

Monitor Marketing Costs for a Startup

Once you have allocated the funds for marketing activities, you need to spend them wisely. You do not have to start with a big budget since you could promote your business using:

  • Google Ads
  • Social media
  • Charity events
  • Content creation
  • Email campaigns
  • A well-designed website
  • Simple advertising programs

Here is how you can monitor your startup marketing budget:

  1. Track your return on investment (ROI)—You should:
    1. Stick to the planned budget
    2. Keep track of all marketing activities and tactics that you use
    3. Compare your investment with the resulting revenue at the end of each strategy and campaign
  2. Update your startup marketing plan—While you should stick to the original plan, you also need to:
    1. Adjust the plan when you realize another strategy is more effective
    2. Search for and apply innovative approaches to remain competitive
    3. Scale your marketing budget in line with your business growth and needs
  3. Hire experts—It seems obvious that you need professionals to help you with your marketing strategies, but they can be pricey. If you cannot afford to keep marketing experts on the payroll yet, you could hire or outsource them for special projects

Where To Get Funds To Cover Startup Marketing Costs

Starting a business can be demanding because of a lack of experience, knowledge, and resources. While creating a precise budget is one of the first steps you need to take, you should also find a way to make the projected activities happen.

To obtain the necessary financial means, you could choose:

  1. Self-financing—While this would be the best option (as there are no fees or interest rates you need to worry about), a lot of business owners cannot afford it
  2. Borrowing from family and friends—You should choose this alternative if you:
    1. Can get favorable terms and repayment periods from your relatives and friends
    2. Believe seeking financial assistance from your relatives or friends will not threaten your relationships
  3. Getting a loan or grant—Depending on the qualifications and your specific needs, you can opt for different:
    1. Types of loans, including:
      1. Microloans
      2. Startup loans without collateral
      3. Working capital loans
      4. Lines of credit
      5. Merchant cash advances
      6. Term loans
      7. Equipment loans
    2. Lenders, such as:
      1. Banks
      2. Credit unions
      3. Small Business Administration
      4. Private organizations or foundations

You could also cover your business expenses by combining multiple funding sources, i.e., allocating part of your own assets, using business credit cards, and taking the rest from traditional or alternative loan providers.

How To Secure Your Business Loan

Getting a business loan is a complex and time-consuming process. To pick the best loan for your company’s and personal needs, you first need to get familiar with how loans work.

If you would like to make sure your loan request is approved, you need to:

  • Prepare the necessary documentation, such as:
    • Personal and business credit scores
    • Profit and loss statement
    • Cash flow statement
    • Balance statement
  • Draft a loan request letter

Use DoNotPay to create a convincing loan request letter to make your application stand out from the rest!

DoNotPay Helps You Obtain the Necessary Funding

DoNotPay can generate an airtight loan request letter for you, and we will make sure it:

  • Contains the necessary details
  • Conveys the right message and tone

Once you have collected the required documents, open DoNotPay and take these steps:

  1. Access the Business Loan Request Letter product
  2. Provide your company’s information
  3. Enter the sum you want to obtain
  4. Upload the gathered paperwork

As soon as you have finished the above-listed steps, our AI-powered app creates a watertight letter automatically.

If you need help with identifying the best potential lenders, use the integrated Find Online Business Loan Lender feature when filling out the questionnaire.

Get Down to Business With DoNotPay

If your to-do list is getting longer by the day, we offer numerous solutions. You can focus on growing your business while we handle the endless administrative tasks.

Here are some of DoNotPay’s products and services that will assist your company tremendously:

DoNotPay Feature Our App Will
Trademark Registration
  • Complete your company name, logo, or slogan registration application
  • Submit the application in your stead
Trademark Protection
  • Perform monthly checks
  • Notify you in case there is any trademark infringement
  • Help you file cease and desist letters
EIN Registration
  • Fill out and file your Employer Identification Number (EIN) application
  • Notify you of your new EIN
Register a DMCA Agent
  • Complete the DMCA agent registration process
  • Register the designated agent with the U.S. Copyright Office

There Is Even More We Can Do for You

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