What Does a Simple Social Media Contract Template Look Like?
The expansion of social media platforms created a new way of advertising products—influencer marketing. According to a survey by Social Media Today, 76% of people follow brands on social platforms, making social media the most convenient source of advertising.
Brands reach out to social media celebrities and influencers to help them drive traffic, create content, reach out to a broader public, and ultimately, generate sales. As with any other, this type of collaboration calls for a legally binding agreement.
If you don’t know how to write a contract, you are in the right place! In this article, you can find out more about influencer marketing and learn what a flawless simple social media contract template should look like!
What Is a Social Media Contract?
Influencer marketing may seem simple, but it’s more than posting pictures and videos and tagging brands in them. Companies have expectations and marketing plans, and they require influencers to fulfill them. The other side has expectations as well, which is usually monetary compensation.
A social media contract—otherwise known as an influencer agreement—is a legally binding agreement between a brand and a social media influencer that outlines the rights and responsibilities of both parties, as well as the outcomes of the campaign.
The purpose of this legal document is to prevent risks and protect both parties in case the professional relationship goes south.
For brands, especially the more famous ones, it is more practical to keep a contract template that they can use at any time with slight alterations. That doesn’t mean you shouldn’t have one, too—we will show you what a great social media contract template should include!
Key Components of Every Influencer Agreement
All simple social media contracts should include the following elements:
- Description of the content that you’ll be creating
- Guidelines, conditions, and expectations
- Compensation details
- Legal requirements
To stay on top of creative differences, the influencer and the company should come to an agreement regarding the type of content the influencer is going to publish on their account. It should be a compromise so that it doesn’t clash with the influencer’s image. Parties should define the number of posts and the type of content:
- IGTV videos (as the chosen social media outlet is typically Instagram)
The agreement should outline other aspects of the content, including:
|Timing||Checking Instagram’s statistics and figuring out the best time to publish content so that it would reach the largest audience|
|Aesthetics||Finding a way to join the brand’s image and aesthetic with the influencer’s to keep the followers interested in the account|
|Hashtags and mentions||The brand should specify whether they want the influencer to upload the content with a hashtag and which one they should use|
Guidelines, Conditions, and Expectations
Companies usually set clear marketing campaign goals and expectations. They expect influencers to follow their rules and meet the requirements to help them complete those goals.
Here are some of the most general objectives that brands have:
- Driving more traffic to their website
- Increasing brand’s visibility
- Promoting new products
- Creating new audience
Whether the influencer gets money, free products, or both, terms of compensation should be clearly outlined in the contract. When writing a social media agreement, you should define:
- Compensation type
- Compensation amount
- Time and frequency of payments
Determining the frequency of product compensation is more important because the influencer has to try and review the product to make content about it.
In the U.S., all sponsored content on Instagram is regulated by the Federal Trade Commission (FTC). The contract should state what the FTC’s rules and requirements are so that the influencer can follow them.
What Should a Simple Social Media Contract Template Look Like?
Sections that a simple social media contract template should include are:
- Information about the signing parties
- The objective of the collaboration
- Description of the collaboration
- Duration of the contract
- Specific conditions and requirements
- Payment details
- The Federal Trade Commission (FTC) guidelines
- Protection of confidential information
- Termination of the contract
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